Co-Founder & CEO of Anaxi Group. 25+ years scaling brands from sub-$100M to $500M+ across DTC, wholesale, and retail — at Michael Kors, Ralph Lauren, Kate Spade, Canada Goose, Marc Jacobs, and Casper.
Taking brands from single-channel to a genuinely integrated DTC, wholesale, and retail engine — the transition I led at Casper from digital-native to omnichannel.
Building or repairing the channel from the ground up: account strategy, planning discipline, and the operational infrastructure underneath it.
Full P&L ownership across stores, wholesale, and ecommerce — diagnosing where margin actually leaks and fixing the processes, not just the symptoms.
Four chapters that tell the story.
Joined to build global wholesale from the ground up — operations, technology, and team — and turned an exclusively direct-to-consumer brand into a true omnichannel business. Rose to SVP Commercial with full P&L over stores, wholesale, and ecommerce for the $600M brand. The wholesale engine was central to the company's 2021 private-equity buyout.
General Manager of the U.S. entity and P&L owner for the $220M North American Sales and Retail Merchandising business through the brand's steepest growth years. Reorganized distribution, led a team of 25 across New York and Toronto, and ran omnichannel marketing through hypergrowth.
Led global business planning across the Americas, EMEA, and APAC for both lines of a $500M+ luxury house — anchoring profitability decisions to brand DNA rather than to the spreadsheet alone.
The consultancy I always wanted to hire: strategic operators, not career consultants. We have run the businesses we advise, and we build strategies with the teams who have to execute them — never around them.
An operator's view of the commercial questions consumer brands are facing now: how to move from one channel to many without breaking the business, where margin actually leaks, and whether the commercial infrastructure can carry the growth plan. I have owned those P&Ls, not just advised on them.
Consumer, luxury, and retail brands — from sub-$100M challengers to $500M+ global houses. I have worked across Michael Kors, Ralph Lauren, Kate Spade, Marc Jacobs, Canada Goose, and Casper, through hypergrowth, private-equity ownership, and channel transformation.
Yes. I speak and sit on panels on omnichannel growth, wholesale and distribution strategy, and what it actually takes to scale a consumer brand profitably. Reach me at ruth@anaxigroup.com to discuss an event.
Yes — I am open to board and advisory-board opportunities, speaking engagements and panels, and select advisory work through Anaxi Group. The fastest way to start the conversation is ruth@anaxigroup.com or LinkedIn.
I am open to board opportunities, speaking engagements and panels, and select advisory work through Anaxi Group. The fastest way to reach me is ruth@anaxigroup.com or LinkedIn — or send a note here.